We focus on producing products of high quality with the ambition to extend the longevity and ensure the satisfaction with the product.The majority of our assortment are products that is a permanent part of the collection. Instead of releasing a new collection each season (or more often), we work on fine-tuning existing products and slowly adding essentials that we feel a need for in the market. With the help of our test panels and feedback from our customers, we can improve our products between each production. By producing fewer products and avoiding seasonal trends and colors, we avoid accumulating large amount of dead stock. This allows us to stay away from encouraging our customers to by thins they do not need (e.g. flash sales, Black Friday etc.). Instead, we can focus on developing and improving our products with a better fit and function, durable fabrics, and more inclusive sizes.
HIGH SUPPORT SPORTS BRA
High Support sports bra is a sports bra designed to give high support to many different shapes and forms, without flattening the breasts. High Support sports bra was developed with the help of a panel of over 70 women. It took us 18 months, a visit to our suppliers and no less than 24 production samples before we felt confident to launch the first 39 sizes. Since then, we have made small adjustments such as shortening the straps, making the neckline tighter and more stable as well as adding 7 new sizes. High Support sports bra is now available in a total of 46 sizes.
Our High Support sports bra comes in B - cup size 75-95, C cup size 70-95 and D – H cup size 65-95. High Support sports bra is designed to lift and shape the breasts rather than giving a compressive effect. Thanks to the underwire and the construction of the cups as well as the wide band with five hooks, High Support sports bra provides an ultimate support even for larger cups.
During exercise, a woman's torso moves in many different directions at different speeds. Since breasts contain no muscle and have limited internal support, they are essentially a mass of soft tissue that moves independently of, but is driven by, the motion of the torso. It's this movement that High Support sports bra is design to reduce. We designed High Support sports bra with slightly padded and molded cups to provide support in every direction. The shoulder straps are wide and padded to reduce any uncomfortable strain on the shoulders. The shoulder straps can be worn both as a regular bra or connected to a racerback with a buckle in the back. The buckle can be moved up or down along the shoulder straps to be adapted to length and personal preference. The shoulder straps are lightly brushed so that the buckle will not slide once it is adjusted.
We constantly strive to improve our products, both fit, function, quality and durability. Instead of launching large collections each season, following short-lived trends and seasonal sales, we treat our products as software. Instead of launching a design and then putting it on sale to eventually replace it with the next seasonal color a few months later, we strive to update and improve to better versions of the original product.
Explore all sizes of High Support or go straight to your cup; B-cup, C-cup, D-cup, E-cup, F-cup, G-cup or H-cup.
As a complement to High Support sports bra, we recently added Max Support sports bra to the assortment. Thanks to our test panel, we were able to identify a group that wanted a minimizing sports bra with adequate support, even for larger busts. Max Support sports bra is the product in the assortment that has been developed for the longest amount of time. Over two years after the first sketch, the product was finally launched in the beginning of 2020.
Max Support sports bra is designed with molded cups that provide support in all directions. A high neckline prevents the breasts from bouncing. The shoulder straps have been provided with encapsulated adjustment levels which makes it impossible for the shoulder straps to slip once they have been adjusted. The shoulder straps are connected to a racer back in the neck for weight distribution and extra support. Max Support sports bra is available in 24 sizes, in C-cup, D-cup, E-cup and F-cup in the sizes 65-90.